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      红包的艺术
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	Posted on <a href="/2016/02/13/Red-envelope-art/" class="article-date">
	  <time datetime="2016-02-12T16:12:45.000Z" itemprop="datePublished">February 13, 2016</time>
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        <p>　　微信的牛逼之处在于人多(用户)，支付宝的牛逼之处在于钱多(银行卡)。<br>　　这两家国内的大公司为了圈用户大搞红包的艺术，玩法多样，在微信这个国内爆炸式增长的社交平台上更是如鱼得水。所以这出也没少得了支付宝，这个有钱没人(社交)的平台想了一个绝佳的主意————敬业福，敬业福有多火？来来，看个段子就知道了：<br>　　丈母娘：“你有车吗？有房吗？有存款吗？”<br>　　准女婿：“没有。”<br>　　丈母娘：“那你怎么还有脸来我家提亲？”<br>　　准女婿：“我有一张敬业福。”<br>　　丈母娘：“来来来，快进来坐，喝茶咱们慢慢聊。”<br>　　…<br><a id="more"></a><br>红包心理学</p>
<p>　　有人现实生活中从不在乎一块两块，三毛五毛，但是抢个几分钱的红包则如获至宝，为什么？因为红包可以赚钱？好玩？凑热闹？<br>　　或许上述三个原因都有点，但是都不是准确的答案。<br>　　众所周知，人是群居动物，谁也离不开社交，看看微博、微信多火就知道了，鸡毛蒜皮的小事在朋友圈直播也能得到一水的点赞。这是因为人的攀比心理，不管什么原因每个人的心里总有那么几个“在乎”的人，时刻关注他们的动态或许是最紧要的事情，可惜微信里面只有点赞没有踩，要不然你还能知道谁早就看你不顺眼了呢。<br>　　抢红包或许还有些赌博的因素在里面，说赌博或许是不准确的，应该是随机性的奖励方式。喜欢玩游戏的可能知道，游戏中有开宝箱得装备(不是点击就送8888元宝+屠龙宝刀那种游戏 (。﹏。*))，这也算是跟抢红包类似的活动吧。<br>　　最重要的一点可能是大家对社交观念的转变，以前逢年过节都是群发一条短信，现在你再发试试，没诚意，都懒得理你。所以在人(或者说中国人)的观念里钱算是有诚意的一种表现，比如那些落马的没落马的即将落马的贪官就是靠着别人的“诚意”升官发财，走上人生巅峰。</p>
<p>红包的艺术</p>
<p>　　废话这么久，我想说的是，从互联网的角度来说，微信红包确实非常成功，起码一夜之间多了N多的银行卡绑定用户，马云爸爸看着都眼红，商业因素，无可厚非。<br>　　但是从我们自身的角度去看，我们需要红包吗？<br>　　我说需要！大家在抢红包的时候从手机屏幕上或许都能感受到一种热烈的气氛，谁抢的多，谁抢的少，抢的多的比较满意，抢的少的期待下一轮开抢。在抢红包结束也能有闲余的谈资，大家其乐融融，促进感情交流。<br>　　但是有时候我们面对的却是不知道如何评价的讨红包，比如我之前遇到的朋友群发消息：“给我发个红包吧，钱多钱少无所谓，有这个心就好，就当是我们认识这么久的纪念。”面对这种红包，我是拒绝的(呵呵！)，我拿出多少钱的红包才能纪念我们之间的友情？？？<br>　　红包的艺术很深奥，是一种社交，是一种感情交流，也是一种不负责任的揣测和试探。<br>　　如果你要质问我，你不就是小气嘛？咱们之间的友谊难道连几块钱都不如吗？别人都给我发了，你不发是不是看不起我？<br>　　对此我的回答是：<strong>对呀！</strong></p>

      
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